A leading retail chain headquartered in Dubai approached us with an urgent request: they needed to launch their own private-label luxury handbag line targeted at fashion-forward women in the Middle East. Their goal was to offer elegant, durable, and competitively priced handbags that would appeal to both everyday shoppers and premium clientele.
From the beginning, we provided strategic consulting on design and material selection. Our team recommended top-grade synthetic leather with a genuine leather look and feel, providing the luxurious aesthetic the client desired while maintaining cost efficiency. For selected SKUs, we sourced microfiber vegan leather to align with their eco-conscious product line.
Our design team worked hand-in-hand with the client to shape a modern yet timeless product lineup, including:
A soft-structured tote bag with magnetic flap closure
A crossbody bag with adjustable straps and gold-finish hardware
A structured mini handbag ideal for evenings or upscale daily use
To reflect the retailer’s premium brand positioning, we applied their private-label logos via both embossing and gold foil printing, ensuring a refined and professional finish. Every detail — from zipper quality to lining selection — was reviewed meticulously through pre-production samples.
We streamlined the entire production process and delivered 10,000 units across three designs in just 35 days, prioritizing quality control at each step through rigorous inspections. Our logistics team handled DDP door-to-door shipping from China to Dubai, allowing the client to receive fully packed and brand-ready inventory with zero customs hassle.
The launch proved to be a major success. The handbags were quickly distributed across the retailer’s flagship stores and e-commerce platform, achieving a 98% sell-through rate in less than three months. Buoyed by the performance, the client immediately placed a reorder for 15,000 units, expanding the range with seasonal colorways and matching wallets.
This project exemplifies our expertise in helping global retail brands build luxury handbag lines from concept to market — quickly, efficiently, and at the highest standard of craftsmanship.
